Privacy policy

Last updated: 8 September 2026

Scents By Sara is operated by SCENTSBY SARA TRADING L.L.C ("Scents By Sara", "we", "us" or "our"). We operate this website and online store, including the information, content, features, tools, products and services available through it, collectively referred to as the "Services". Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose and otherwise process your personal information when you visit or use our website, make a purchase or other transaction, communicate with us, or otherwise interact with the Services. If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use or disclosure of personal information, this Privacy Policy will apply. 

Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies you or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with us, we may collect or process the following categories of personal information:

  • Contact details including your name, email address, telephone number, billing address and shipping address.
  • Order and transaction information, including products viewed, placed in your basket, purchased, returned or cancelled, order history, delivery details and transaction records.
  • Payment information, including information required to process and confirm payments. Payment card information is generally processed securely by Shopify and/or our payment service providers, and we do not ordinarily receive your complete payment card details.
  • Account information, where applicable, including account credentials, preferences and settings.
  • Communications, including information you provide when contacting customer service, submitting an enquiry, leaving a review or otherwise communicating with us.
  • Device and technical information, including your IP address, browser, device type, operating system, network information and similar identifiers.
  • Usage information, including how you browse and interact with our website, products, pages, advertisements and communications.
  • Marketing preferences, including whether you have subscribed to promotional communications and your advertising or cookie preferences.

We may also generate insights or inferences from this information in order to understand how customers interact with our Services and improve their experience.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you for example when you place an order, create an account, subscribe to marketing, contact us or submit information through our website.
  • Automatically through the Services when you browse or interact with the Services, including through cookies, pixels and similar technologies.
  • From Shopify and other service providers that help us operate our store.
  • From marketing, analytics and advertising partners, where permitted.
  • From other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to process and fulfil orders; process payments; arrange shipping and delivery; provide order and account notifications; respond to customer enquiries; process refunds, replacements or other order-related issues; maintain customer accounts; remember relevant preferences; understand how customers use our website; and improve our products, website and customer experience.
  • Marketing and Advertising. We may use your personal information to send marketing, advertising and promotional emails or text messages; understand the effectiveness of our marketing; build and measure advertising audiences; show advertisements that may be more relevant to you; measure conversions and interactions with advertisements; and understand whether advertisements contributed to visits or purchases. The services we use or may use for these purposes include providers such as Google, Meta, TikTok, Shopify and Klaviyo. The information available to these providers depends on the service used, your location, our privacy settings and the choices you make regarding cookies and tracking. You can unsubscribe from marketing emails at any time using the unsubscribe link contained within them.
  • Security and Fraud Prevention. We may use your personal information to authenticate users; maintain the security of our Services; detect suspicious or fraudulent activity; investigate misuse; and protect our customers business and systems. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to respond to enquiries; provide customer support; and send transactional communications relating to orders or our Services.
  • Legal and Regulatory Purposes. We may process information where necessary to: comply with applicable laws and regulatory requirements; respond to lawful requests from courts, regulators or government authorities; establish, exercise or defend legal rights; or investigate potential breaches of our Terms or policies.

Cookies And Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage and similar technologies when you visit or interact with our website. These technologies may be used for purposes including:

  • Essential. To operate the website, maintain security, enable checkout, remember your basket and provide other functionality necessary for the Services.
  • Preferences. To remember choices such as language, region or other settings.
  • Analytics. To understand how visitors use our website, measure website performance and improve the Services.
  • Marketing. To measure advertising performance, understand customer journeys and, where permitted, provide advertising based on interests or interactions with our website.

Our marketing and analytics technologies may include services provided by Shopify, Google, Meta and TikTok, together with other providers we may use from time to time.

Where applicable law requires consent, non-essential cookies and tracking technologies will be used in accordance with the choices you make through our cookie or privacy controls.

You may be able to review or change your cookie preferences through the privacy controls provided on our website.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide the Services. This may include:

  • Shopify, which hosts and supports our online store.
  • Payment processors and financial service providers used to process transactions.
  • Shipping and fulfilment providers used to deliver orders.
  • Technology and hosting providers
  • Customer service providers
  • Analytics providers
  • Marketing and email providers, such as Klaviyo.
  • Advertising platforms, which may include Google, Meta and TikTok.
  • Professional advisers where reasonably necessary.
  • Public authorities or other parties where disclosure is required by law.

We may also disclose information:

  • Where you specifically request or authorise us to do so.
  • Where necessary to complete a transaction requested by you.
  • In connection with a merger, acquisition, restructuring or transfer of our business.
  • Where necessary to protect our rights, customers, systems or Services.

We do not disclose personal information indiscriminately and only use third parties where reasonably necessary for the relevant purpose.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes information relating to your access to and use of the Services in order to provide and improve its services. Information submitted through our store may therefore be transmitted to and processed by Shopify and relevant service providers in countries other than the country where you live. We may also use Shopify services that analyse information from interactions with our store to provide functionality such as analytics, fraud prevention, personalisation or advertising features.

To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Services

Our website may contain links to websites or online services operated by third parties. If you follow a link to a third-party service, that provider's own privacy policy and terms will apply. We are not responsible for the privacy or security practices of third-party websites that we do not control.

Children's Data

Our Services are not directed towards children. We do not knowingly collect personal information from children below the age at which they can lawfully provide such information under applicable law. If you are a parent or guardian and believe that a child has provided personal information to us without appropriate authorisation, please contact us at hello@scentsbysara.com

Security and Retention of Your Information

We take reasonable organisational and technical measures designed to protect personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to: provide the Services; maintain transaction and business records; comply with legal, accounting or regulatory requirements; resolve disputes; prevent fraud; and establish or defend legal rights. Retention periods may therefore vary depending on the type of information and the reason it is processed.

Your Rights and Choices

Depending on where you live and the laws that apply to you, you may have rights relating to your personal information:

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. You may unsubscribe from promotional emails at any time by following the unsubscribe instructions contained in those emails. You may continue to receive transactional communications relating to purchases, accounts or customer service.
  • Targeted advertising and data-sharing preferences. Depending on your location, you may also be able to exercise applicable privacy choices through the privacy controls or data-sharing opt-out functionality provided on our website. Where supported, we will also honour applicable browser-based privacy preference signals where required by law and supported by our technology.
  • If you reside in the UK or European Economic Area, applicable data protection legislation may provide additional rights, including the right to: object to certain processing; request restriction of certain processing; withdraw consent where we rely on consent; and lodge a complaint with your relevant data protection authority. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. We may need to verify your identity before completing certain requests. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

Complaints

If you have concerns about how we process your personal information, please contact us first at hello@scentsbysara.com. Depending on where you live, you may also have the right to raise a complaint with the relevant data protection or regulatory authority.

International Transfers

Because we operate an international e-commerce business and use service providers that operate globally, personal information may be transferred to, stored in or processed in countries other than the country where you live. Where applicable law requires safeguards for an international transfer of personal information, we and/or our service providers will use an appropriate legal mechanism for that transfer. For transfers of personal information subject to UK or EEA data protection requirements, this may include an adequacy decision, Standard Contractual Clauses or other recognised safeguards. The UAE Personal Data Protection Law also contains requirements concerning cross-border transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers, legal requirements or privacy practices. When we update the policy, we will publish the revised version on our website and update the "Last updated" date above. Where required by law, we will provide additional notice.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@scentsbysara.com.